Design Innovation and Marketing - BanCoppel

Design Innovation and Marketing: Suproe, in partnership with BanCoppel and Mozido, spearheaded the design and implementation of Zas!, an innovative solution that bridges traditional practices and digital innovation to drive customer loyalty and growth in the financial sector.

The Zas! initiative redefined customer engagement by transforming traditional printed “discounts” into a smartphone-based rewards program. Suproe collaborated with BanCoppel to design and operate dynamic campaigns, leveraging this modern platform to attract, retain, and activate customers. The pilot project launched in Pachuca, laying the groundwork for future nationwide expansion.

Key Features of Zas!:
- Modernized Rewards Program: Replaces printed coupons with a seamless digital experience via smartphones, enhancing accessibility and interactivity.
- Dynamic Campaigns: Flexible, data-driven promotions tailored to customer behavior and preferences in real time.
- Data and Metrics Control: Advanced analytics to measure performance and optimize strategies.
- Customer Insights: Detailed demographic and behavioral profiling for precise targeting and improved campaign relevance.

Objectives:
1. Revolutionize Customer Rewards: Transition traditional coupons into a digital, smartphone-friendly experience.
2. Enhance Key Metrics: Boost lead generation, customer retention, and activation with data-driven campaigns.
3. Validate and Scale: Pilot the program in Pachuca as a stepping stone to nationwide implementation.